HIGHLIGHTS
Our model styles with the Straight-Away Pro for a younger look!
02/09/10 11:04AMMany a stylist will tell you that as a whole, the baby boomer generation tends to shy away from flat irons. Consumer research shows that most ladies over 50 are actually scared to try straightening their hair. Many also are comfortable with the styles they’ve rocked for decades or feel their hair is too short for flat iron usage.
And to all that we say it’s a damn shame! To prove boomers can indeed benefit from straight styles, the Carousel team decided to test our Straight-Away Pro on a willing model (who happens to be the founders mom, thanks Carol!) As you can see, the results are pretty amazing! The shine from using a health-promoting hot tool gives her hair a youthful luster and modernizes her whole appearance!
Check out our “before” and “after” below-
